Post by account_disabled on Feb 23, 2024 21:57:53 GMT -6
PwC Thailand expects 2021 revenue from the Thai media and entertainment industry. Close to 550,000 million baht. book business traditional television media and newspapers and magazines attached Top 3 markets that will see negative growth this year Bangkok, 27 January 2021 – PwC forecasts total revenue of the Thai media and entertainment industry will grow 6.3% to nearly 550 billion baht in 2021 from 515 billion baht in 2020, which was affected by the outbreak. COVID-19 virus Movies - music, radio and podcasts - out-of-home advertising media businesses will be the top 3 markets that have returned to have the highest growth rates compared to the previous year. along with suggestions to keep an eye on new markets such as video games and esports It will grow exponentially with expected revenue exceeding 35 billion baht within 2024.
Miss Thitinan Waenkaew, Audit Partner and Head of Media and Bahrain Mobile Number List Entertainment, PwC Thailand, revealed PwC's Global Entertainment & Media (E&M) Outlook 2020-2024, which surveys revenue data and forecasts growth trends for 14 media and entertainment industry groups in 53 countries and Territories around the world including Thailand that The total income of the Thai media and entertainment industry group in 2021 will be 547,640 million baht, or a growth of approximately 6.3% from 2020, which is expected to be 515,243 million baht, and it is expected that the income of this industry in Thailand will be higher than 600,000 baht. Million baht by 2024 “The COVID-19 outbreak situation in 2020 has affected the overall picture of the Thai economy. From our report it was found that Revenue of the Thai media and entertainment industry decreased 2% last year compared to 2019. However, we believe the market will recover this year.
The film business, music business, radio and podcast business, and out-of-home media business are the three segments that are likely to see notable growth. Contrary to the book business Traditional TV business and newspapers and magazines that are expected to see negative growth,” Ms. Thitinan said. The top 3 media and entertainment spending in Thailand that are expected to have the highest growth rates in 2021 are the movie business (growing 54% from last year to 7,604 million baht), the music, radio and podcast businesses ( grew 27% from last year to 12,280 million baht) and out-of-home advertising media business (grew 25% from last year to 12,944 million baht), respectively. On the other hand, the impact from the COVID-19 crisis will result in The top 3 media and entertainment spending areas in Thailand experienced negative growth this year: books (-1.59% to 25,278 million baht), traditional television media (-0.42% to 19,949 million baht), and newspapers and magazines ( -0.03% to 34,002 million baht) When compared with trends in the global media and entertainment industry, it was found that in 2020 spending on media and entertainment dropped 5.6% from the previous year, considered the most severe decline in 21 years since the prepared this report.
Miss Thitinan Waenkaew, Audit Partner and Head of Media and Bahrain Mobile Number List Entertainment, PwC Thailand, revealed PwC's Global Entertainment & Media (E&M) Outlook 2020-2024, which surveys revenue data and forecasts growth trends for 14 media and entertainment industry groups in 53 countries and Territories around the world including Thailand that The total income of the Thai media and entertainment industry group in 2021 will be 547,640 million baht, or a growth of approximately 6.3% from 2020, which is expected to be 515,243 million baht, and it is expected that the income of this industry in Thailand will be higher than 600,000 baht. Million baht by 2024 “The COVID-19 outbreak situation in 2020 has affected the overall picture of the Thai economy. From our report it was found that Revenue of the Thai media and entertainment industry decreased 2% last year compared to 2019. However, we believe the market will recover this year.
The film business, music business, radio and podcast business, and out-of-home media business are the three segments that are likely to see notable growth. Contrary to the book business Traditional TV business and newspapers and magazines that are expected to see negative growth,” Ms. Thitinan said. The top 3 media and entertainment spending in Thailand that are expected to have the highest growth rates in 2021 are the movie business (growing 54% from last year to 7,604 million baht), the music, radio and podcast businesses ( grew 27% from last year to 12,280 million baht) and out-of-home advertising media business (grew 25% from last year to 12,944 million baht), respectively. On the other hand, the impact from the COVID-19 crisis will result in The top 3 media and entertainment spending areas in Thailand experienced negative growth this year: books (-1.59% to 25,278 million baht), traditional television media (-0.42% to 19,949 million baht), and newspapers and magazines ( -0.03% to 34,002 million baht) When compared with trends in the global media and entertainment industry, it was found that in 2020 spending on media and entertainment dropped 5.6% from the previous year, considered the most severe decline in 21 years since the prepared this report.