Post by account_disabled on Feb 17, 2024 23:08:18 GMT -6
This headline has focus. It’s not vague and it’s to the point. This headline has relevance. The first line refers to the actual downloadable offer on the landing page. But this headline does NOT have a benefit. Helping you find the best contract management software is a feature, not a benefit. For this headline to be really powerful, it needs to tell me WHY I should care about finding the best contract management software. Here’s an example: “Reduce Costly Mistakes in your Contract Process” “Find .
Get instant access to the top 10 contract management software Buy TG Database vendors now” The new headline stays focused on the end goal and doesn’t get vague. It is relevant to the offer on the page (“get instant access”) and it lists a possible benefit of the report: reducing costly mistakes. As an added bonus, the idea of reducing costly mistakes actually acts as urgency in this headline by making a visitor wonder if they could be losing money RIGHT NOW with their current process. Landing Page Headlines That Miss the Mark Completely These are landing page headlines that need the most work.
Okay, let’s face it – these headlines are garbage and need to be scrapped altogether. Let’s run each landing page through our key elements and write some great new headlines… Goldmine goldmine “Goldmine Premium Edition Demo” I see this mistake a lot. Companies will use the product name or the name of the giveaway as their headline. Here’s why this headline sucks. If you don’t know what GoldMine Premium Edition is, why would you be interested in a demo about it? Instead we need to make sure that we orient the visitor and give them a reason to care. Let’s run this headline through our 3 key elements.
Get instant access to the top 10 contract management software Buy TG Database vendors now” The new headline stays focused on the end goal and doesn’t get vague. It is relevant to the offer on the page (“get instant access”) and it lists a possible benefit of the report: reducing costly mistakes. As an added bonus, the idea of reducing costly mistakes actually acts as urgency in this headline by making a visitor wonder if they could be losing money RIGHT NOW with their current process. Landing Page Headlines That Miss the Mark Completely These are landing page headlines that need the most work.
Okay, let’s face it – these headlines are garbage and need to be scrapped altogether. Let’s run each landing page through our key elements and write some great new headlines… Goldmine goldmine “Goldmine Premium Edition Demo” I see this mistake a lot. Companies will use the product name or the name of the giveaway as their headline. Here’s why this headline sucks. If you don’t know what GoldMine Premium Edition is, why would you be interested in a demo about it? Instead we need to make sure that we orient the visitor and give them a reason to care. Let’s run this headline through our 3 key elements.